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about
Not Yours is a curated fashion space that moves between luxury and street, bringing together new pieces and second-hand finds with a clear point of view.
It’s for those who dress with certainty and understand that one can never be underdressed or overdressed, because everything is worn with intention and ease.
Style here isn’t explained. It’s instinctive, personal, and unconcerned with approval.
Not Yours operates as a curator and tastemaker rather than a traditional shop, offering a small and considered selection.
Based in Switzerland.